The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition
by C. K. Prahalad
Royal DSM
C.K. Prahalad’s book The Fortune at the Bottom of the Pyramid has had a significant impact on all its readers, including those of Royal DSM NV, headquartered in The Netherlands. DSM is a globally operating company of almost 10 billion Euro revenues and almost 25,000 people, active in life sciences and materials sciences, enhancing with its products the quality of life by nourishing people and protecting the world.
This visionary book elucidates how the world can become a better place for all, taking into consideration how society has evolved in the past decades.
DSM became inspired through the numerous examples and arguments that are brought forward in this inspiring book, opening up new avenues to create value in a sustainable manner ...
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