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The influence of The Fortune at the Bottom of the Pyramid on ING’s thinking and that of others in the financial industry cannot be overestimated. The book has challenged our ideas of how we look at markets and the customers we serve, as well as the delivery methods we use to reach them. ING prides itself on its multi-distribution capabilities and indeed some of the channels we employ can be—and, to some extent, are being—adapted to serve markets that fall outside of our traditional target markets.
We were fortunate enough to be able to have C.K. Prahalad as a speaker at our international conference for senior management in May 2008. At the conference, he challenged our ideas about markets and costs. Specifically referring to India, which ...
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