August 2009
Intermediate to advanced
432 pages
23h 35m
English
book
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition
by C. K. Prahalad
Content preview from The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition
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ICICI: Financial Services for the Poor
The world’s poor traditionally are trapped in the dilemma of having neither money nor the means to borrow any. Micro financing to the level of their needs has not been part of the agenda of formal banking, until now. For the poor in India, particularly in rural areas, ICICI Bank, the second-largest banking institution in the country, is beginning to convert the poorest of the poor into customers and, thus, at the same time empower them.
Ms. Pundiselvi, in the village of Nahramalaiphur, for instance, procured a bank loan to lease a small parcel of land to raise chilies for cooking and flowers for decorative purposes. The cost of the land was 10,000 rupees ($200) for the season, and the seeds cost a few thousand ...
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