August 2009
Intermediate to advanced
432 pages
23h 35m
English
book
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition
by C. K. Prahalad
Content preview from The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition
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Unilever
Doing Good, Doing Well
“Doing business responsibly and successfully—or, if you prefer, doing good and doing well—are two sides of the same coin.”
—Patrick Cescau, speaking at Business as an Agent of World Benefit,Cleveland, Ohio, October 2006
Corporate philanthropy enjoys a long and proud history. Unilever should know. And today, making charitable donations and supporting community activities remains an important way in which businesses can help to address social challenges. But in recent decades, the agenda has moved on, significantly. There is growing recognition that companies’ responsibility to society at large goes well beyond making philanthropic gestures—no matter how generous. Social responsibility and environmental sustainability ...
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