Selling Health: Hindustan Lever Limited and the Soap Market
In the category of infectious diseases, only acute respiratory infections and AIDS kill more people per year than diarrhea, which accounts for 2.2 million deaths annually.1
India contributes to 30 percent of all diarrhea deaths in the world.2
These statistics outline the pervasiveness of diarrheal disease in the developing world and the tremendous toll it takes on the public health, especially among the poor and children. In India alone, 19.2 percent of the children suffer from diarrhea.3 At the same time, the preventive measures and cures are relatively simple: access to safe water and sanitation facilities and instruction on better hygiene practices. Yet, in spite of the efforts of ...
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