August 2009
Intermediate to advanced
432 pages
23h 35m
English
book
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition
by C. K. Prahalad
Content preview from The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition
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Casas Bahia: Fulfilling a Dream
Through a unique approach to customer service, Casas Bahia has developed an innovative business model that successfully serves the bottom of the pyramid (BOP) population throughout Brazil.
It is all about fulfilling the customer dream. My sales agent has to be very well-dressed, shaved and always smiling. If he has a personal problem, he cannot come to work. I will never allow him to transmit to my customer anything but perfection.
Michael Klein, Chief Financial Officer, Casas Bahia
In 1952, after surviving two years in a Nazi concentration ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.