August 2009
Intermediate to advanced
432 pages
23h 35m
English
book
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition
by C. K. Prahalad
Content preview from The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Revised and Updated 5th Anniversary Edition
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Casas Bahia: Retail for the Poor
Companies as savvy as Sears and Wal-Mart have sought to do business in Brazil but failed. Casas Bahia, though, successfully developed a model that serves the Bottom of the Pyramid in that country. The company succeeded in serving the large, lucrative market represented by the poor through innovation and the right financial approach.
Casas Bahia is a family-owned business started more than 50 years ago by Samuel Klein. After surviving two years in a Nazi concentration camp, Klein left his homeland in 1952 to start a new life in Brazil. To support his family, he sold blankets, bed linens, and bath towels door to door in São Caetano do Sul. That business transformed through the years into the largest retail chain ...
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