November 2009
Beginner
244 pages
3h 37m
English
Content preview from The Social Media Marketing BookBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Content Strategies
Pete Cashmore told me he thinks the most important choice you'll make when starting your blog is to choose a topic you can dominate—avoid overcrowded areas that have a bunch of popular blogs, if you can. Regardless of the size of your niche, however, blogging is a personal medium, so focus on bringing your own voice and unique point of view forward. Local businesses also have the option of blogging about a topic in a geographic area; if you can't be the biggest law blog, you can be the biggest law blog in Minneapolis.
Once you've picked your niche, you'll need to put in the work. Mix up the kind of content you post, and focus on types of content that are known to drive traffic and links. In the following sections, I describe a few kinds of content that often do very well for new blogs and are easy ways to become accustomed to the medium.
News
The most popular kind of content you'll probably ever be able to publish is breaking, exclusive news (for an example, see Figure 2-13). The problem, of course, is that breaking news is pretty hard to come by. The best way to come into this kind of information is to establish real-world connections with people working in your industry. Of course, sometimes you may happen upon such information just by being in the right place at the right time: always keep your eyes and ears open.
When you do hear about something you can write about, act fast. There is very little benefit to publishing second or third. Get as many details and as ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.