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The Social Media Marketing Book
book

The Social Media Marketing Book

by Dan Zarrella
November 2009
Beginner
244 pages
3h 37m
English
O'Reilly Media, Inc.
Content preview from The Social Media Marketing Book

Delicious

Delicious focuses on storing your bookmarked links, and its social functionality takes a bit of a back seat. Bookmarking a page counts as a vote, and there is no down-voting mechanism. Stories that are saved enough times in a day or two (the exact threshold varies, but it is a bit more than 100) are shown on the Delicious front page and get a few thousand hits (see Figure 6-12).

From the user's perspective, bookmarking is a different action than voting, so the short-form content that does well on other social news sites doesn't work as well on Delicious. Users are more likely to save pages they'll want to come back to later, such as long articles and useful resources. If you want to get on the front page here, try compiling a list of tools that nobody could possibly read in a single sitting, or develop a tool that your readers will want to use regularly.

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Publisher Resources

ISBN: 9780596806576Errata