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The Social Media Marketing Book
book

The Social Media Marketing Book

by Dan Zarrella
November 2009
Beginner
244 pages
3h 37m
English
O'Reilly Media, Inc.
Content preview from The Social Media Marketing Book

Clients

Twitter was originally built for messaging from mobile phones via SMS, and although the website is the most popular Twitter interface right now, hundreds of third-party applications are available that add more features for tweeting. Some of these applications make it easier to manage lots of followers or to update your tweets from your phone. Here is a sampling of these applications:

TweetDeck

My favorite Twitter client and the most popular application, TweetDeck (see Figure 3-10) offers features that simplify managing lots of followers, such as groups, searches, and Twitpic integration. TweetDeck is free and runs on Adobe Air, so you can use it on Mac, Windows, and many types of Linux machines.

Tweetie

Tweetie is an application for Macs and iPhones. The Mac software has a free version that is ad supported, as well as a paid version. The iPhone software can be purchased through Apple's App Store. Both the Mac and iPhone versions can handle multiple accounts and support threaded reply and direct message conversations.

Twhirl

Twhirl is another Adobe Air desktop application. It includes a spellchecker and is designed to be very simple and easy to use, making it a good client for new Twitter users. Power users may find it too limiting, however.

HootSuite

HootSuite is my favorite web-based Twitter client. It allows teams to manage single (or multiple) accounts, and it includes functionality to schedule tweets to be posted in the future. It is integrated with the Ow.ly URL shortener, ...

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Publisher Resources

ISBN: 9780596806576Errata