November 2009
Beginner
244 pages
3h 37m
English
Content preview from The Social Media Marketing Book
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Chapter 4. Social Networking
Introduction
A social network is a website where people connect with friends, both those they know offline and those who are online-only buddies. Social networking sites are a hot topic for marketers, as they present a number of opportunities for interacting with customers, including via plug-in applications, groups, and fan pages.
Each social network presents its own possibilities and challenges. Users of individual sites have different expectations of commercial behavior. In this chapter, I'll introduce you to the three most popular networks and their unique features.
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