November 2009
Beginner
244 pages
3h 37m
English
Content preview from The Social Media Marketing BookBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Calls to Action
A call to action (CTA) is an invitation you make to your website visitors to engage in some type of action that benefits your business aims—and hopefully theirs, too. CTAs usually have one of two goals: stickiness and conversion. Sticky CTAs turn ephemeral waves of traffic into return visitors, whereas conversion-based CTAs lead a visitor into your sales funnel. The former will be accepted by most communities, and the latter should be approached more delicately to avoid the appearance of hucksterism.
Sticky CTAs
Social media campaigns often bring visitors in spikes that quickly dissipate; a video goes viral, or a blog post hits Digg's front page, and you get thousands of visitors for a few days. You want these people to stick around, become engaged with your content, and help promote the next home run.
If your content is hosted on your blog—as much of it should be—you have an easy option: feed and email subscriptions. Consider including invitations in your content: "If you liked this post, subscribe to our blog for more." Another possibility is to offer exclusive content—an ebook, for instance—to subscribers only.
Social media sites with networking functionality also give you the option to encourage your readers to connect with you there. Ask your visitors to follow you on Twitter, fan your page on Facebook, or subscribe to your channel on YouTube. Don't forget to cross-promote; tweet a link to your YouTube channel, and ask people to subscribe (see Figure 10-10).
Figure 10-11. A ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.