November 2009
Beginner
244 pages
3h 37m
English
Content preview from The Social Media Marketing BookBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Takeaway Tips
Social networks allow you to build direct and personal relationships with your customers.
People should have profiles; companies should have pages.
Set-it-and-forget-it is not a good social network marketing strategy. Be active with updates and interaction.
Know your audience and select the social networks where they can be found.
Understand the special features offered by social networks and use them.
Don't excessively use public or private messaging systems (spam)—use them only for the good stuff.
Motivate your fans to create content on social networking sites for you. Organic content is much more convincing.
Give your fans a place to interact with your company and one another.
Offer content that is exclusive to social networks, and don't just rebuild your website.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.