November 2009
Beginner
244 pages
3h 37m
English
Content preview from The Social Media Marketing Book
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Chapter 3. Twitter and Microblogging
Introduction
Microblogging is a form of blogging that limits the size of each post; for instance, Twitter updates can contain only 140 characters. This limitation has spawned a set of features, protocols, and behavior that are entirely unique to the medium. Twitter started to take off in terms of popularity in the first half of 2009 as a result of high-profile celebrity members and a mention on Oprah, and now it has become more mainstream than other similar social media tools.
Most companies should be on Twitter; it's easy, requires very little investment of time, and can quickly prove worthwhile in increased buzz, sales, and consumer insight. You can use Twitter to announce offers or events, promote new blog posts, or keep your readers in the know with links to important news stories.
Figure 3-1. TXTmob was an early inspiration for Twitter.
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