November 2009
Beginner
244 pages
3h 37m
English
Content preview from The Social Media Marketing Book
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Chapter 5. Media Sharing
Introduction
Media-sharing sites allow users to create and upload multimedia content, sometimes called user-generated content (UGC). With the advent of easy-to-use digital cameras and camcorders as well as high-sparaeed Internet connections, media-sharing sites have become extremely popular. Marketers can create videos with very little expertise and upload them to YouTube to reach millions of users.
Although these sites include social features for members, most of the users of media-sharing sites are not members, but are merely viewing the sites' content. When you create content for use in your blog, upload the content to a sharing site to allow others to use it as well.
Figure 5-1. IFILM was one of the first social media–sharing sites.
Figure 5-2. Tags are used on a variety of sites, and come in many forms.
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