The Social Media Marketing Book

MySpace

MySpace was the first social networking site to allow users to customize their profiles. It maintains popularity with teens, musicians, and other artists. It still gives the user more freedom to customize than any of the other networks, and many users have abused this ability with heaps of blinking graphics and music that plays automatically. For marketers interested in reaching urban, nightlife, or music communities, MySpace is a good choice. Outside of that, however, its use is limited in comparison to Facebook and LinkedIn.

Figure 4-10. Rapper Jay-Z has a highly customized MySpace profile.

Blogs

MySpace has an easy-to-use blogging feature linked from user profiles. Once you've set up a MySpace profile, you can easily start to write a blog inside the network. The marketing tactics I mentioned in Chapter 2 also apply to blogging on MySpace. You can subscribe to these blogs to be updated on new posts.

Bulletins

A bulletin is like a public message that goes to all of your friends on MySpace. Be aware that everyone will see these, and that people dislike being bombarded over and over again with posts—this is like receiving email spam. You can use bulletins to announce upcoming promotional dates, or to ask for feedback on new pieces of content you've added to your profile, but don't do this more than once or twice a week.

MySpace for Musicians

Bands and music artists should sign up ...