November 2009
Beginner
244 pages
3h 37m
English
Content preview from The Social Media Marketing Book
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Chapter 9. Virtual Worlds
Introduction
Promised by science fiction for decades, large-scale virtual worlds have begun to emerge that are centered on games and social activities. Many extremely popular worlds are games, such as World of Warcraft, but the social marketing possibilities in these worlds are often very limited. Therefore, this chapter will focus on Second Life, where marketers have a variety of techniques at their disposal.
Building places and objects in Second Life requires a technical prowess that is likely too advanced for a new user. If you decide that a virtual world presence would be valuable to your company, a number of companies and individuals can assist you in creating one.
Figure 9-1. Snow Crash is one of the most influential novels in technology's history.
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