November 2009
Beginner
244 pages
3h 37m
English
Content preview from The Social Media Marketing Book
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Flickr
Flickr is the modern king of photo-sharing sites (even though Facebook photos are used more, this service does not make them publicly viewable). Flickr is a great place to execute digital asset optimization by uploading graphs and charts as well as photos of your work (see Figure 5-7). For example, if you work for a clothing brand, post photos of models wearing your latest designs.
Tara Kirchner of the Flickr marketing team advises that the first step a marketer should take before using Flickr is to read the community guidelines, because the Flickr community can "have teeth" when dealing with corporate content; in other words, if they sense an overly commercial bent to your content, they'll react strongly. Tara also pointed out that Flickr is best used to tell your company's story, rather than simply conduct advertising. For example, a candy company could post photos of a factory tour, and a baseball team could show off historical photos.
Remember, when you upload photos, you are contributing to the Web's largest publicly accessible photo archive—what unique images does your company have that you can give to the community? Flickr is not a good place to put head shots of the board of directors, so you should really think about your strategy before posting images.
Figure 5-8. You can edit your personal information on Flickr.
Tara also recommended an internally focused approach: for ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.