Skip to Content
The Social Media Marketing Book
book

The Social Media Marketing Book

by Dan Zarrella
November 2009
Beginner
244 pages
3h 37m
English
O'Reilly Media, Inc.
Content preview from The Social Media Marketing Book

History

One of the earliest media-sharing sites, IFILM.net, was launched in 1997 as an online collection of short videos where users could also submit their own work (see Figure 5-1). Back then, video was streamed using browser plug-ins such as Windows Media Player, QuickTime, and RealPlayer, and most people had dial-up connections, which made watching videos a very slow process.

In 2002, Flash MX was released, and the web video we know today was made possible. Now you no longer needed to download a special streaming video player; MX introduced the ability to include and play videos within a Flash file. Sites such as YouTube, which was launched in 2005, were suddenly possible.

In 1999, three photo-sharing communities were born. Ofoto, Shutterfly, and Webshots allowed users to upload their pictures and share them with the world. Before these sites (and even after them), you had to use a host such as Geocities or Angelfire to upload your photos to your home page via FTP.

Spawned by the rise in popularity of MySpace, photo-sharing sites such as Photobucket and ImageShack were launched in 2003 with the idea that people should be able to upload their images there and then display them on their profiles. Social media sharing didn't really hit its stride until 2004, when Flickr was launched, combining easy photo uploading with tagging and social networking functionality (see Figure 5-2 for examples of tags).

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Social Media Marketing For Dummies, 2nd Edition

Social Media Marketing For Dummies, 2nd Edition

Shiv Singh, Stephanie Diamond
Social Media Marketing Management

Social Media Marketing Management

Robert E. Hinson, David Mhlanga, Kofi Osei-Frimpong, Joshua Doe

Publisher Resources

ISBN: 9780596806576Errata