November 2009
Beginner
244 pages
3h 37m
English
Content preview from The Social Media Marketing Book
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Chapter 6. Social News and Bookmarking
Introduction
Social news sites are websites that allow users to submit and vote on content from around the Web. This voting activity helps isolate the most interesting links. Marketers have found these sites to be very useful for generating buzz and traffic around specific campaigns or articles, but direct marketing on social news sites is typically frowned upon.
Social bookmarking sites are similar to social news sites, but the value presented to users is focused on allowing them to collect and store interesting links they've found and may wish to revisit. Most bookmarking sites count the number of times a piece of content has been stored and interpret these as votes to highlight the most valuable links (see Figure 6-1).
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