November 2009
Beginner
244 pages
3h 37m
English
Content preview from The Social Media Marketing Book
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Niche Sites
Each of the most well-known popular social news sites has its own audience likes and dislikes; and as a site gains notoriety, it becomes increasingly difficult for content to go popular. If your site does not fit neatly into the profile of one of the big sites, you can try to create content that serves those niches while being only obliquely related to your business, or you can target one of the smaller, niche social news and voting sites. The following list is in no way exhaustive, but is meant to demonstrate the wide range of social news and bookmarking sites on the Web.
Figure 6-13. Tip'd is a great example of a smaller niche news and voting site.
- Kirtsy (http://kirtsy.com/)
Referred to by some as "Digg for girls," Kirtsy has categories for crafts, parenting, fashion, and food. If your target audience is women, Kirtsy is a good place to start.
- Tip'd (http://tipd.com/)
Tip'd focuses on finance, investing, and business (see Figure 6-13). Check it out if want to get your content in front of investors.
- Sphinn (http://sphinn.com/)
The search and social media marketer's voting site, Sphinn (shown earlier in Figure 6-1) includes stories about SEO, PPC, domaining, and affiliate marketing.
- Hacker News (http://news.ycombinator.com/)
Grown out of the funding firm Y Combinator, Hacker News carries technical content and "anything that a hacker might find interesting."
- Care2 (http://www.care2.com/ ...
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