Looking for advantages
Following the rules of your industry will only get you so far. If you keep making products or delivering services just like all your competitors at a price that customers will pay then that’s something. But for a creative strategist that isn’t enough. You want to find an edge, a competitive advantage that will allow you to make more profit, and grow your business.
Frequency: Formal quarterly, informal continually.
Key participants: You and your organisation.
Strategy rating: ****
Aldi, the global supermarket from Germany, believes everything can be cheaper, simpler and better. And they act rigorously on their beliefs – what they call asceticism – by making things cheaper, simpler and better. They sell their own brands ...
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