Burgelman and Grove’s strategy bet model
Some strategic initiatives can be planned and induced as part of the main organisation. Other opportunities have to be pursued autonomously. The balance between induced and autonomous initiatives will depend on market dynamics and available cash reserves.
Burgelman and Grove’s strategy bet model
Source: Adapted from Burgelman, R. A. and Grove, A. S., ‘Let chaos reign, then reign in the chaos – repeatedly: managing strategic dynamics for corporate longevity’, Strategic Management Journal, John Wiley & Sons, 2007. Reproduced with permission of Blackwell Publishing
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