Porter’s 5 forces of competition
Your strategy has a competitive context. There are external forces – made up of the actions of buyers/customers, existing competitors, new entrants, new products and suppliers. This model helps you to see those forces more clearly and respond to them strategically.
Porter’s five forces of competition
Source: Adapted from Porter, M. E., ‘How competitive forces shape strategy’, Harvard Business Review, Harvard Business School Publishing, March/April 1979
How to use?
Put the diagram up for the group to see. Start by getting a general feel for whether (and by how much) the forces are increasing or decreasing. Use ...
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