December 2015
Beginner
272 pages
5h 31m
English
Content preview from The Strategy Book, 2nd Edition
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Kaplan and Norton’s balanced scorecard
Once you have a strategy in place, you will want to know how well it is doing. You don’t want to just measure financial performance. The financial implications of a strategy are usually not immediate. There are lots of areas that contribute to the success of a strategy.
Kaplan and Norton’s balanced scorecard
Source: Adapted from Kaplan, R. S. and Norton, D. P., ‘The balanced scorecard: measures that divide performance’, Harvard Business Review, Harvard Business School Publishing, 2005
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You will never create the perfect balanced scorecard for your organisation. But you can move strategic focus ...
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