December 2015
Beginner
272 pages
5h 31m
English
Content preview from The Strategy Book, 2nd Edition
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Kotter’s eight phases of change
Most strategy involves change in search of more success. It follows that the ability to make changes to organisations is of strategic importance. It is pointless creating a wonderful strategy if the strategy cannot be put into action. This is one approach to making changes.
Kotter’s eight phases of change
Source: Adapted from Kotter, J. P., A Force for Change: How Leadership Differs From Management, The Free Press, 1990. Reprinted with permission of The Free Press, a Division of Simon & Schuster, Inc. Copyright © 1990 by Kotter, J.P. All rights reserved. With additional rights courtesy of Kotter Associates, Inc. ...
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