Managing change, making strategy work
Most strategy involves change. People will have to change something they are doing to make the strategy come to life. You need to be able to translate your strategy into actions, tasks and projects. You also need to communicate the logic and purpose of the strategy so that people get engaged with the work and are willing to help it succeed.
Frequency: Annually then continually.
Key participants: You and your organisation.
Strategy rating: Strategy6
McDonald’s gained unwanted criticism for being unhealthy, dirty, slow, cheap, unethical and behind-the-times. In response, the CEO at the time, introduced a new strategy: ‘Plan to Win’. It fitted onto only one page. It explained very clearly the necessary changes ...
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