December 2015
Beginner
272 pages
5h 31m
English
Content preview from The Strategy Book, 2nd Edition
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Porter’s generic strategies
Porter also argued that there are only three general strategies for achieving higher than average performance. You can be the cost leader through efficiency. You can develop unique products or services that are differentiated. Or you can focus on niche markets.
Porter’s generic strategies
Source: Adapted with the permission of The Free Press, a Division of Simon & Schuster, Inc. from Porter, M. E., Competitive Advantage: Creating and Sustaining Superior Performance, The Free Press, 1985. Copyright © 1985 by Porter, M. E. All rights reserved.
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