Praise for The Strategy Book
‘A most innovative book. It genuinely synthesises a broad range of strategic thought into a coherent and actionable process. Mckeown brings together a number of apparently incompatible views to create a rich and powerful three dimensional understanding.’
Marcus Alexander, Professor, London Business School
‘This is one of the rare strategy books to match lofty ideals with practical action. It gets right down to the business of doing strategy, helping you understand why your strategy works, or not, and what you can do about it. It contains even more nuggets of wisdom than the first edition. And it is very enjoyable to read!’
Manuel Hensmans, Professor of Strategic Management, Toulouse Business School
‘Loved the book. ...
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