December 2015
Beginner
272 pages
5h 31m
English
Content preview from The Strategy Book, 2nd Edition
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Cummings and Wilson: orientation and animation
An important benefit of strategy can be helping to focus and motivate people’s individual efforts. This model examines how much strategy orients the thinking and actions of an organisation. It also explores how well it animates and engages people.
Cummings and Wilson’s orientation and animation model
Source: Adapted from Cummings, S. and Wilson, D., Images of Strategy, Wiley-Blackwell, 2003
How to use
Consider to what extent people in the current organisation are animated (or motivated). Is morale high? Are people working hard and creatively? Then consider how effectively the current strategy helps ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.