Going global without going broke
There are immense opportunities for the internationally minded corporation. All it takes is the strategic decision to go beyond being a one-country business. Of course, you might expand too far, too fast, and regret it. But you have the chance to become a global brand.
Frequency: Review regularly and opportunistically.
Key participants: You and your boss.
Strategy rating: ****
Vodafone was the first mobile phone company in the United Kingdom. The CEO worked with US contacts to develop its original technology. He kept the company looking outside national boundaries for new opportunities. As a result, Vodafone also made the first international roaming call with partners from Finland. Vodafone recognised the choice ...
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