CHAPTER 5I Am the Camera. Take Me There.
LIPDUB—I Gotta Feeling (Comm-UQAM 2009)
Because viral video is about giving your audience the unfiltered experience of being right there at your sideshow, recording the action with a single, uninterrupted shot is almost always the best way to go. David After Dentist, Leave Britney Alone!, The Sneezing Baby Panda, and Chocolate Rain are just a few examples of this. On occasion, however, a single, static camera won’t capture the action. In videos like our Extreme Diet Coke & Mentos Experiments II—The Domino Effect, where we triggered 250 Coke and Mentos geysers in one big chain reaction, or OK Go’s giant ...
Get The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
