November 2012
Beginner
240 pages
4h 59m
English
book
The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
by Stephen Voltz, Fritz Grobe
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CHAPTER 13FOR MARKETERS: Be Bold Enough to Be Unforgettable
Cadbury Gorilla
Being unforgettable means going out on a limb and trying something different. That can seem risky.
But the real risk in online video is in trying to play it safe. If you’re not different enough to distance yourself from the pack, your video won’t go viral and your entire effort will have been wasted. If your target demographic doesn’t find your video unforgettable, they won’t care and they won’t share, so don’t put your budget into television-style production techniques. Put it into making something unforgettable. That’s where you’ll see the return.
Are you bold enough ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.