CHAPTER 13FOR MARKETERS: Be Bold Enough to Be Unforgettable
Cadbury Gorilla
Being unforgettable means going out on a limb and trying something different. That can seem risky.
But the real risk in online video is in trying to play it safe. If you’re not different enough to distance yourself from the pack, your video won’t go viral and your entire effort will have been wasted. If your target demographic doesn’t find your video unforgettable, they won’t care and they won’t share, so don’t put your budget into television-style production techniques. Put it into making something unforgettable. That’s where you’ll see the return.
Are you bold enough ...
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