CHAPTER 7Nothing but the Money Shots

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The Extreme Diet Coke & Mentos Experiments

Whenever possible, make your video nothing but money shots. If you’re promising us extreme sticky note experiments, show us extreme sticky note experiments. Nothing else. If you’re promising us a guy wiping out on a skateboard or a cute puppy falling asleep, show us a guy wiping out on a skateboard or a cute puppy falling asleep. Immediately.

What’s a money shot?

In movies, money shots are the provocative, sensational, or spectacular sequences that make a film memorable. They’re what the audience has paid to see. Done well, they can be what makes a film unforgettable. ...

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