November 2012
Beginner
240 pages
4h 59m
English
book
The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
by Stephen Voltz, Fritz Grobe
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CHAPTER 7Nothing but the Money Shots
The Extreme Diet Coke & Mentos Experiments
Whenever possible, make your video nothing but money shots. If you’re promising us extreme sticky note experiments, show us extreme sticky note experiments. Nothing else. If you’re promising us a guy wiping out on a skateboard or a cute puppy falling asleep, show us a guy wiping out on a skateboard or a cute puppy falling asleep. Immediately.
What’s a money shot?
In movies, money shots are the provocative, sensational, or spectacular sequences that make a film memorable. They’re what the audience has paid to see. Done well, they can be what makes a film unforgettable. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.