November 2012
Beginner
240 pages
4h 59m
English
book
The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
by Stephen Voltz, Fritz Grobe
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CHAPTER 10Do Something Different
Bike Lanes
Your job is to create something unforgettable. How do you do that?
The place to start is the sideshow. Approaching this as the twenty-first-century sideshow, you see right away that it’s the odd, unusual, weird, and obsessive that stand out as unforgettable. The Internet rewards bold and crazy choices. Rebecca Black’s Friday was passed around because it was so oddly bad. Before that, Tay Zonday’s Chocolate Rain had similar success because, although Zonday can indeed sing, his video had such a weird vibe to it that it was hard to forget.
Look at Charlie Schmidt’s Keyboard Cat (25 million views) or Chris ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.