November 2012
Beginner
240 pages
4h 59m
English
book
The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
by Stephen Voltz, Fritz Grobe
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FINAL WORDSStart Your Own Epidemic
Be True.
Don’t Waste My Time.
Be Unforgettable.
And, Ultimately, It’s All About Humanity.
These are our four principles for creating viral video. They’re remarkably simple, and they work.
You don’t have to hit every rule perfectly, but the more you can stick to all four, the more contagious your viral video will be.
Sure, “Be Unforgettable” is a challenge, but we’ve tried to point the way for you. The remaining three principles are easy to follow once you let go of the production tricks that have been honed over decades to work so well for television but can kill your video’s chances of going viral.
This isn’t television. This is the twenty-first-century sideshow.
Be True: We know that it can be tempting to ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.