Notes

All websites referenced were accessed June 2012.

Introduction

Page viii image The estimated view count for The Extreme Diet Coke & Mentos Experiments is based on combined views of television appearances, existing online copies, and online copies that have been taken down.

Chapter 1: Everything You Know Is Wrong

Page 1 image Tim Street quotation: Tim Street interview with Stephen Voltz, June 2012.

Page 3 image Jonah Berger and Katherine Milkman on sharing: Jonah ...

Get The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.