
Machine Age
Type that recalls the early twentieth century—and indeed, many currently
popular typefaces were designed during this time—varies from strong, geo-
metric sans serifs to elegant hybrids and even some serifs, all conveying
a particular sense of strength, durability, and power. Sans serif faces with
pronounced geometric qualities, such as Futura (which is constructed on
a base of square, circle, and triangle), carry the category, referencing not
only the machinelike qualities of math and science but also the avant-
garde, abstract art of the period. Some sans-serif faces of the period show
extremes of proportion as well: they are often condensed ...