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Type Style Finder by Timothy Samara

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Babies
Of course, because babies don’t read, typographic style in this category
involves communicating to adults about babies, more than to babies
directly. Typefaces that are simple in construction, with optically even
widths among characters and a minimum of detailing, communicate
the simple, pre-educated world of babies. Sans serifs, especially those
with large x-heights, rounded terminals, and slight modulation in their
strokes, allude to a baby’s softness; slightly extended sans serifs with
these qualities effect a slower cadence in reading, creating a calming
sensation. Some serif faces that have smaller, more rounded serifs and
larger x-heights—meaning open counters that feel bright and perky—
also feel appropriate in conveying a newborn quality in a type style.
Soft and tiny, inspiring the nurturing instinct, babies have fresh, new
minds waiting to learn about the world. Their newness and innocence
inform the type styles and color choices used to communicate about
and with—newborns.
Program Cover
top, and detail, bottom
STIM Visual Communication
Timothy Samara
New York City USA
Age Groups
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225
P22 Platten Regular
Stylized Sans Serif | Medium
Weight | Erratic Width |
P22 Type Foundry
www.p22.com
p22@p22.com
800.P22.5080
Slippy Black Italic
Sans Serif | Moderate Posture|
Slightly Extended |
T.26 Digital Type Foundry
www.t26.com
info@t26.com
888.T26.FONT
ITC Avant Garde Gothic
®
Sans Serif | Medium Weight |
Geometric Construction |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Critter
TM
Graphic | Black Weight |
Illustrative Inclusions |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Cronos
TM
Pro Bold
Sans Serif | Bold Weight |
Slight Contrast | Canted and
Rounded Terminals |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Frankfurter
TM
Medium
Sans Serif | Bold Weight |
Uniform Strokes | Rounded
Terminals |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Type Style Finder
t
D
t
D
TD
D
TD
TD
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226
Age Groups Babies
Frankfurter
TM
Normal
Sans Serif | Black Weight |
Uniform Strokes | Rounded
Terminals |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Memphis
TM
Extra Bold
Slab Serif | Black Weight |
Slight Contrast |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Sassoon
®
Infant Regular
Sans Serif | Light Weight |
Uniform Strokes | Script Details|
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
ITC Stylus
TM
Sans Serif | Light Weight |
Soft Joints | Rounded Terminals
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
Stymie Medium
Slab Serif | Medium Weight |
Uniform Strokes |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
VAG Rounded Bold
Sans Serif | Bold Weight |
Uniform Strokes | Rounded
Terminals |
Linotype Library GmbH
www.linotype.com
info@linotype.com
+49 (0) 6172 484.418
D
t
D
TD
t
D
TD
TD
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Sample Color Combinations
Type Style Finder
Baby Color
The palette for design related to babies is split into two parts—
one for design work that will actually be used by babies, the other
for communicating to adults about babies. In the former palette
are saturated primaries and secondaries—red, yellow, blue, orange,
green, violet—that are as pure as possible help babies begin to
distinguish colors. Newborns and infants have still-developing optical
systems and are able to distinguish only very vivid colors that
are clearly unrelated. In communicating with adults about babies,
however, the color palette is soft, pale, and muted, conveying the
softness and freshness of babies. Pale pink and powder blue have
traditionally been reserved for girls and boys, respectively, but as
times change, a wider range of colors for both sexes is possible and
may be intermixed. Soft lavender, mauve, yellow, light green-blue,
sea foam or mint green, beige, taupe, and ivory are all part of the
soft palette that conveys the idea of babies.
0 C
10 M
100 Y
0 K
>
100 C
45 M
0 Y
0 K
>
81 C
0 M
100 Y
0 K
>
0 C
54 M
100 Y
0 K
>
44 C
92 M
0 Y
0 K
>
22 C
24 M
0 Y
0 K
>
24 C
0 M
15 Y
0 K
>
17 C
15 M
32 Y
0 K
>
0 C
3 M
13 Y
0 K
>
0 C
100 M
100 Y
0 K
>
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