
Babies
Of course, because babies don’t read, typographic style in this category
involves communicating to adults about babies, more than to babies
directly. Typefaces that are simple in construction, with optically even
widths among characters and a minimum of detailing, communicate
the simple, pre-educated world of babies. Sans serifs, especially those
with large x-heights, rounded terminals, and slight modulation in their
strokes, allude to a baby’s softness; slightly extended sans serifs with
these qualities effect a slower cadence in reading, creating a calming
sensation. Some serif faces that have smaller, more rounded serifs and
larger x-heights—meaning ...