Chapter 1 Chain Reaction
If Fausto Davanti were alive and walked into the company he founded in 1960—Davanti Nella Gara—he wouldn’t notice much of a difference. And that was a problem.
Fausto Davanti was a two-time winner of the Tour de France in the 1950s as well as three Giri d’Italia, two Vueltas a España, and so many classics that he’d lost count. He had saved the money he made as a pro cyclist and invested it in a small bike shop. Fausto’s nickname on the racing circuit was “Davanti Nella Gara,” which means leader of the race or, literally, “ahead in the race,” a position that he often held. His nickname would be the beacon for his company. It soon followed that Fausto’s talents were not only in the bike ...
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