Chapter 14 A New Approach to R&D

DOI: 10.4324/9781003231837-14

Mo spent his weekend reflecting on the conversations with Johan, the racers, and the pivot with his project. He attended a men’s amateur race near Verona on Sunday and was able to speak with a race organizer and a few riders after the event. Just hearing the name “Davanti” and the possibility of getting involved in the design of Davanti bikes got the racers excited. Mo couldn’t divulge any details of the project, of course, but he was pleased by the impressions that Davanti bikes had made on riders.

On Monday and Tuesday, he followed up on some leads that Marco provided—leaders from local bike clubs as well as a few riders who Marco knows from the ProSeries, a second-tier tour ...

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