April 2022
Intermediate to advanced
400 pages
15h 33m
English
Content preview from Winning Innovation
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Chapter 26 Davanti Innovations Pick Up Speed
In the weeks after her meeting with Marco about the Toricelli project, Rebecca was a whirlwind of activity: she set up discussions with nearby dealers and potential customers. She gathered enough insights to create a web page within the Davanti URL where customers can explore bike-purchasing options and reserve a spot on a waiting list for a bike. She also posted videos on YouTube, which generated a lot of buzz on social media. From the internet experiments, she learned that:
- Renting bikes is attractive to racers, but only for certain races.
- Most recreational riders like a finance option.
- Leasing is attractive to amateur racers because they could get a new bike ...
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