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Winning Innovation
book

Winning Innovation

by Norbert Majerus, George Taninecz
April 2022
Intermediate to advanced
400 pages
15h 33m
English
Productivity Press
Content preview from Winning Innovation

Chapter 18 Bikes without Wheels

DOI: 10.4324/9781003231837-18

When the Tour de France exited the Pyrenees, all talk was about the Omega team. They had shown exceptional form: Their two European aces were in first and second place in the overall standings, but neither had won a stage. As surprising, four other Omega riders—who were essentially unknown in the racing world before the Tour—were among the top 20 in the standings.

The stellar performance of Omega had raised the eyebrows of thousands of race fans as well as riders and Tour organizers. In interviews, the Tour director had made it clear that millions of euros had been invested in new doping test equipment, mobile labs, and medical staff. Testing is the most sophisticated and thorough ...

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Publisher Resources

ISBN: 9781000546309