Chapter 16 Transformation Metrics
Claudia is the last to enter a small conference room near her office, which also serves as a work area for her sales staff. As usual, she’s dressed conservatively but stylishly and carries an oversized coffee mug. It’s her first staff meeting since marketing was folded into her department. Marco, the new marketing manager, and his colleagues are anxious to get a sense of direction. Having witnessed Claudia’s relentless pushback in Junior’s staff meeting, Marco doesn’t know what to expect.
Claudia closes the door and gets right to business: “For the new people on my staff. First, welcome. Second, I want to stress that what happens in this room stays in this room. That goes ...
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