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100 Things: Every Designer Needs to Know About People by Ph.D. Susan Weinschenk,

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27. People Process Information Better in Bite-Sized Chunks

The brain can only process small amount of information at a time—consciously, that is. (The estimate is that you handle 40 billion pieces of information every second, but only 40 of those make it to your conscious brain.) One mistake that designers sometimes make is giving too much information all at once.

Applying The Concept of Progressive Disclosure

Progressive disclosure means providing only the information people need at the moment.

The figures below show an example of progressive disclosure from MailChimp (from www.mailchimp.com. MailChimp is a trademark of The Rocket Science Group, LLC). Rather than putting a full description of what you can do with the service on the first page, ...

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