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100 Things: Every Designer Needs to Know About People
book

100 Things: Every Designer Needs to Know About People

by Ph.D. Susan Weinschenk,
April 2011
Beginner
256 pages
5h 40m
English
New Riders
Content preview from 100 Things: Every Designer Needs to Know About People

How People See

Vision trumps all the senses. Half of the brain’s resources are dedicated to seeing and interpreting what we see. What our eyes physically perceive is only one part of the story. The images coming in to our brains are changed and interpreted. It’s really our brains that are “seeing.”

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Publisher Resources

ISBN: 9780132658638Purchase book