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100 Things: Every Designer Needs to Know About People
book

100 Things: Every Designer Needs to Know About People

by Ph.D. Susan Weinschenk,
April 2011
Beginner
256 pages
5h 40m
English
New Riders
Content preview from 100 Things: Every Designer Needs to Know About People

40. Attention is Selective

Robert Solso (2005) developed this exercise: in the paragraph below, read only the words that are bold, and ignore all the other text.

Somewhere Among hidden on a the desert island most near the spectacular X islands, an cognitive old Survivor abilities contestant is has the concealed ability a box to of gold select won one in a message reward from challenge another. We Although do several hundred this people by (fans, focusing contestants, our and producers) have attention looked on for it certain they cues have such not as found type it style. Rumor When has we it focus that 300 our paces attention due on west certain from stimuli tribal the council message and in then other 200 stimuli paces is due not north X marks ...

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Publisher Resources

ISBN: 9780132658638Purchase book