April 2011
Beginner
256 pages
5h 40m
English
Content preview from 100 Things: Every Designer Needs to Know About PeopleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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79. People Use Look and Feel as their First Indicator of Trust
There isn’t much actual research on trust and Web site design. There are many opinions, but not necessarily much real data. Research by Elizabeth Sillence (2004) and her team provides some solid data, at least in regard to health Web sites.
Sillence researched how people decide which health Web sites to trust and whether to trust them. Participants in the study were all patients with hypertension. (In previous research, Sillence used the topic of menopause and found similar results.) In this study participants used Web sites to look for information about hypertension.
When participants in the study rejected a health Web site as not being trustworthy, 83 percent of their comments were ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.