100 Things: Every Designer Needs to Know About People

The Psychology of Design

Whether you’re designing a Web site or a medical device—or something somewhere in between—your audience is comprised of the people who will benefit from that design.

And the totality of your audience’s experience is profoundly impacted by what you know—or don’t know—about them.

How do they think? How do they decide? What motivates them to click or purchase or whatever it is you want them to do?

You’ll learn those things in this book.

You’ll also learn what grabs their attention, what errors they will make and why, as well as other things that will help you design better.

And you’ll design better because I’ve already done most of the heavy lifting for you. I’m one of those strange people who likes to read research. Lots ...