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100 Things: Every Designer Needs to Know About People
book

100 Things: Every Designer Needs to Know About People

by Ph.D. Susan Weinschenk,
April 2011
Beginner
256 pages
5h 40m
English
New Riders
Content preview from 100 Things: Every Designer Needs to Know About People

99. People Think Others are More Easily Influenced than they are Themselves

I do a lot of writing and speaking on the topic of persuasion. I often talk about John Bargh’s research (1996), which shows how much we’re influenced by factors that we’re not aware of. Bargh had people unscramble sets of words to make sentences. For example, he would ask people to choose four out of five words and make a sentence out of them:

“he florida today lives in”

would become:

“He lives in Florida.”

Some people got sets of words that had a theme of “old,” such as Florida, retired, old, and elderly. Other people got sets of words that had a young theme, such as youth, energy, and lively. A third group got neutral words that were neither old nor young. After unscrambling ...

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Publisher Resources

ISBN: 9780132658638Purchase book